The Lamborghini Story

told through the cars they built

Thanks for your visit

I don't consider myself to be an expert on cars of any description, let alone Lamborghinis. I have never actually owned one of those beautiful machines either, although as a young man I used to gaze longingly into a local car showrooms that specialised in them. I even got so far, once, as to ask how much deposit they would want before I could drive one out through their gates, but even that sum was beyond the reach of a textile technologist, which was what I was then, and it was just as well; the maintenance costs would probably have bankrupted me.

Just because I couldn't afford one though didn't mean that I stopped admiring them. I thought then, and still do now, that they are amongst the most beautiful creations that human beings have ever achieved. They symbolise everything that I admire; beauty, artistic design, and an unstoppable desire to be the very best. Lamborghini, in my modest opinion, had all of these.

I put this website together in the hope that it would stimulate other people to appreciate the achievements of all car manufacturers, not just Lamborghini. Reading through the history of the motorcar from the very earliest days it is clear that so many people put so much effort into advancing the sciences of motoring for so little reward; the overwhelming majority of people who set out to build cars, design them, or make engines for them eventually ended up bankrupt. Some famous makes indeed have gone broke several times in their histories, or at least have been swallowed up on a number of occasions by bigger companies after having flown a little too close to the sun.

This is what Lamborghini did. They tried to be a volume selling world-class manufacturer but it didn't take long to find out that no matter how good their cars were, buyers were not going to beat a path to their door, at least initially. They faced the Catch-22 situation; in order to achieve volume sales they had to keep prices down, which meant having economies of scale, and in order to have economies of scale they needed volume sales. Pumping more and more money into marketing a car, no matter how good it was, took, and still takes, deep pockets, as many a start-up car manufacturer has discovered to their cost.

let us raise a glass to these start-ups howeve. The majority of them are doomed to disappointment and some of them may lose substantial amounts of money. Against that there is a chance that a few may fall lucky and succeed in a market which is incredibly competitive and complex, and which relies upon systems of sourcing components from all over the globe. The result of this, sadly, is that cars are becoming more and more identikit; it can be very difficult to tell a Ford from a Vauxhall from a Volvo nowadays. Small independent car manufacturers however can still give us the choice of buying something completely different, even if we have to pay heavily for it; so perhaps there really is a place in the world for another Ferruccio Lamborghini. I sincerely hope so.

If you want to get in touch my name is Alfred Norton and you could write to me at 120 Bark Street Bolton Greater Manchester BL1 2AX; or better still contact me by email. I am always happy to discuss any subject under the sun provided that there is a car theme somewhere within it.